Mumbai: Star India has retained the worldwide TV and digital rights to Indian cricket for Rs 6138 crore for the period 2018-2023 after a three-day bidding process. In the first e-auction of its kind, Star India prevailed over Sony and Jio in the bidding, with an average of Rs 60.1 crore per game. The rights are for a proposed 102 matches.
The winning bid by Star means BCCI stands to gain over 62% from what it had been paid for the previous cycle. Star had paid Rs 3851 crore for broadcasting rights to India’s home matches from 2012-2018. After this deal, they have a virtual stranglehold on cricket broadcast right in India, having bought the five-year IPL rights for Rs 16,347.5 crore in September last year.